When a business owner first sets up an email marketing campaign, he or she may unknowingly breach established standards of etiquette. There is a certain way to handle email marketing professionally that will keep your customers happy and looking forward to receiving communications from you. If you are looking for the right way to go about email marketing, read on.
Do not ever send unsolicited emails to unsuspecting customers. If your readers are receiving messages that are unsolicited, they might mark your emails as spam. This hurts your reputation, and if there are too many complaints about your messages, you may get your IP address blocked.
Every customer on your email list should be someone who clearly opted in to your email marketing campaign. If people do not willingly sign up for your emails, you could reported for spam.
Use A/B testing to test out different combinations in your subject line. Choose one email, randomly split the mailing list in two and send each half the same email with different subject lines. This is a great way to measure the effectiveness of each subject line, helping you to understand how to send out emails that get read.
Give your customers more personal customization options at opt-in to increase the effectiveness of your email campaign. They should be able to choose how many emails they wish to receive and how often, as well as how much personal information they will be giving you about themselves. Giving your customers more control over the process will make them more comfortable.
Branding your business is essential, and it should be incorporated in your email marketing endeavors, as well. The template you create must include your branding, including logo and color scheme, to match your other marketing materials. This helps readers quickly associate your emails with your overall marketing strategy.
Be certain that every recipient of your email messages has indicated a willingness to accept them. If you don’t have permission, people will not trust you and you will build a bad reputation. Additionally, some Internet service provides may blacklist you, and that can have tremendously detrimental effects on future business.
It’s an excellent idea to have a link where customers can unsubscribe from your email listing. Don’t fail to provide an unsubscribe link and don’t bury it so deep in the text that it cannot be found. It is important that your customers feel in control and that they aren’t being forced into anything.
As the article above advises, it is highly recommended that business owners practice proper protocol in their email marketing program. If you do not practice good customer service, you will see that you will lose customers and people unsubscribing from your email list. Using what you’ve read here is a great step towards a profitable email marketing campaign!