The newest way to reach a broad audience is mobile marketing. This article offers up a number of useful ways to grow your business through mobile marketing.
Begin by assembling a functioning database. Don’t add cell phone numbers randomly into your database. That can be trouble. You really need to get their permission before starting. Ask your existing online customers to join your mobile database, and give them a coupon for referring friends.
Cater to tech-savvy consumers by placing QR codes on every printed advertisement. That way, people using smart phones will be able to easily visit your web site for access to your special promotions or coupon offers. Examples of printed materials where the QR codes should be placed include: posters, business cards, flyers, brochures and catalogs. Someone may want to know more about your products, but can’t easily remember your website; QR codes solve this problem.
Keep mobile marketing content messages brief and to the point. Get your message across quickly so customers are sure to absorb it.
Watch the competition to see what techniques they use for their mobile marketing to get an edge on them. It is important that you are different than competitors.
Mobile platforms should drive visitors to your main site. Use your mobile presence to increase traffic to your home base and to keep in contact with current customers. Your business should not rely on a mobile platform alone.
Mobile marketing is perhaps the most fickle of all the types of marketing as this customer base will change rapidly dependent on outside influences. New technology can lure your customers away. If you are going to remain competitive in mobile marketing, you need to be vigilant about staying on top of the trends.
Be wary of the time of day you text your customers. Not too late not too early. If you’re inconsiderate with your text timing, no matter how wonderful your offer, it won’t sell.
When starting out with mobile marketing you should only launch one campaign at a time to determine what approaches are most successful. You can see how well you do by how long you last, not always by your sales. When you start a new campaign, follow the same formula you used for your successful, long-term campaign.
Almost everyone is familiar with the idea of offering free apps, but not everyone understands just how easy it can be to develop one that meets the needs of your business. When you offer special apps to your customers you can actually bring your mobile marketing experience to a whole new level. There are a number of different features you can offer with your app.
Even if you think your advertising is as good as it can be, it probably isn’t. Know your competition and keep careful watch on their new directions. Use the advice in this article to stay well out in front of your competition.