Millions of people around the world enjoy writing as a hobby. This serves as a form of expression, where people can expose their personalities. Article marketing capitalizes on this love of writing, especially if you are willing to develop yourself as a writer. Keep reading for some great article marketing tips.
Inject a bit of yourself into each article you write. Including aspects of your personality and originality will appeal more to your audience than a dryly written article pushing a product. You need to show honesty by producing articles in your own style. This will ensure that you build rapport with readers.
Make certain you submit a large number of articles. Consistently blogging on a network increases the ranking and the validity of your articles. To boost your rank on a single keyword or phrase, you must submit many articles on that topic. If the keyword you are using is competitive, submit a minimum of five articles to directories and at least ten to blog networks. If you desire a high rank, you should post at least 50 times in blogs.
Always be sure that your articles correlate with the keywords and link that you are discussing. Do not add a link to an article on a completely different topic or use an unrelated keyword because it is popular. If something doesn’t seem right, the search engine may be thrown off track.
You want to reach a large audience. However, you don’t really need to worry about appeasing everyone in general. It’s much better to have thousands of customers that are interested than millions that aren’t. Everything should be adapted to your audience.
Short articles with 500 words or less that incorporate catchy introductions tend to be the most effective. Some readers have tiny attention spans so you need to get to the point quickly. Once you’ve hooked your readers with your opening lines, you can always provide further explanatory information in the rest of your article.
Include numbers or bullets in your article. Incorporating this tactic will make the material easier to remember and understand. Bulleted text helps the reader to categorize and retain the information, because it is viewed as more important.
Stay within 3-5 sentences in every paragraph, and make sure the words in your articles are numbered between 500 and 700. To make sure your articles are accepted by the largest number of directories, you should try to stick with these criteria as a guideline. A blog post may be somewhat shorter; keep each post between 300 and 400 words.
There are services that can help distribute your articles in order to gain a wider readership. Essentially, a distribution service takes your articles and sends them to thousands of different directories. This is automated, so the work on your end is minimal. They cost money, though, and you should calculate whether the money spent is worth the added exposure.
Article marketing is one of the tried-and-true ways to boost your business by using the Internet. That said, it isn’t always successful. Those who choose to not follow the advice given in this article and others, will walk blindly and trip on their own feet. Avoid that by using the information in this article.